Twitter was down this morning as a result of what appears to be a relatively successful denial-of-service attack.
Here's a line from an AP story about the incident:
"For users of the fast-growing messaging service, the outage means no tweeting about lunch plans, the weather or the fact that Twitter is down."
Really? Snark from the Associated Press?
The outage also means that influential people aren't sharing new thoughts with their network this morning. Why not mention that? Even with Twitter's undeniable role in the Iran Election protests (#IranElection continues to be a daily trending topic), it still has a reputation among some people as merely being a peddler of so much drivel. It must be said that that reputation exists almost exclusively among those who don't actually use the service.
We deal with this sort of inaccurate reputation and these kinds of snide remarks in the world of Recognition don't we?
A prospective client once said to me, "Yeah we've got a great Incentive program. Every two weeks we cut our employees a check, and in exchange they show up and do their job."
Bravo, sir. But there is a wealth of untapped potential in your middle 60% if you were willing to listen, learn, and try motivation on for size.
How do you win over someone who sees little value in a service that has earned your enthusiasm?
It might feel good for me to say to someone who makes fun of Twitter, "Oh yeah, real nice. Say, have you figured out how to program your VCR yet?" Complimenting their 8-track collection might also be in order. (I could go on...I've got a stockpile of these.) But no, while that might be more satisfying, are they at all likely to become a convert? Absolutely not.
Probably much better to bite my tongue and share a story. Last fall I was in Chicago on business, and one evening I posted a Tweet about something I had just seen at the Museum of Contemporary Art. Some minutes later I get a message from an old friend I hadn't seen in years who also happened to be in Chicago shooting a commercial. He had read my Tweet and sent a reply. Two hours later we're toasting one another on Ohio Ave. I think that's impossible to make fun of.
What about those who don't believe that Recognition and Employee Incentive Programs are vital to your organization's success? Do you feel like saying, "Ok, nevermind the stacks of perennial research validating Recognition. Nevermind that even NFL-bound college athletes proudly collect stickers (stickers!!) on their helmets as a symbol of their accomplishment! Nevermind all that!"
Instead, let's take a breath and keep sharing stories. Stories about how, yes as a matter of fact, that thank you card that your co-worker sent in appreciation of your efforts meant a lot. That the plaque congratulating you for personifying one of your company's core values not only makes you proud but encourages you to repeat those behaviors more regularly.
What's your best story? What is it about Recognition to you that is impossible to make fun of?