Inspiration Conversation

I just got back from Washington DC where I was part of an industry group that met with legislative staff on behalf of tax favored treatment for incentives relating to corporate wellness programs.  The need to lobby is a function of the lack of understanding regarding the power non-cash incentives have to nudge people toward behavioral change and the positive role incentives play in the effort to create healthier habits among workers.  There's a growing body of evidence that clearly shows corporate wellness programs have a positive impact on multiple fronts including cost reduction for employers and employees, improved productivity and greater individual quality of life.  Non-cash incentives are proven to increase participation in these programs.  Establishing tax favored status for the use of incentives will create more momentum within corporate America toward the workplace being a better supporter of healthy life habits.

It was a great experience to be in DC speaking to people responsible for understanding issues and crafting legislation designed to strengthen our country.  The people I spoke with were interested and thoughtful.  They asked good questions and seemed genuinely interested in understanding my perspective.  Participating in the effort felt patriotic to me and it caused a renewed respect for our country and our system of government. 

Tom