Brands That Engage
How many ways can your organization’s brand be leveraged? Before you count, pause for a moment and do a mental exercise – put your brand and all that it stands for in the middle of a table. Now, step back and objectively evaluate what you see. What do you observe when you consider: * Culture – is the culture in use the same as the espoused culture? Is your company “honest” about what it stands for? What’s the mood of your workforce? * People – Right people? Trained? Equipped? Do they know why their contribution is important? * Appearance – Does everything that is attached to your company look and feel right? Communication…signage…office… It’s a struggle to maintain high quality in all areas because situations change and sometimes things fall through the cracks; but a company that wants their brand to work as hard as possible will be doing regular evaluation and maintenance. When a brand is working well, it engages people and creates a “sticky” environment that’s full of opportunities to grow business. Employees like being around the company and talk positively about the company, suppliers think about your business and bring you ideas, customers and potential customers are more aware of you and consider you part of their routine… Now count the leverage opportunities… Tom How many ways can your organization’s brand be leveraged? Before you count, pause for a moment and do a mental exercise – put your brand and all that it stands for in the middle of a table. Now, step back and objectively evaluate what you see. What do you observe when you consider: * Culture – is the culture in use the same as the espoused culture? Is your company “honest” about what it stands for? What’s the mood of your workforce? * People – Right people? Trained? Equipped? Do they know why their contribution is important? * Appearance – Does everything that is attached to your company look and feel right? Communication…signage…office… It’s a struggle to maintain high quality in all areas because situations change and sometimes things fall through the cracks; but a company that wants their brand to work as hard as possible will be doing regular evaluation and maintenance. When a brand is working well, it engages people and creates a “sticky” environment that’s full of opportunities to grow business. Employees like being around the company and talk positively about the company, suppliers think about your business and bring you ideas, customers and potential customers are more aware of you and consider you part of their routine… Now count the leverage opportunities… Tom
Comments are closed.
