Spending On Nontraditional Advertising Increases
A study released last month by research firm PQ Media, titled Alternative Media Forecast: 2008-2012, reports that marketing spending for online, digital and other forms of out-of-the-box advertising topped $73.4 billion in 2007, an increase of 22% from 2006. Furthermore, the trend is only expected to continue, with spending on nontraditional media eventually comprising 26.6% of all U.S. advertising and marketing dollars by 2012, the firm concludes.The trend is good news for the ad specialty market, as promotional products will increasingly be used for such promotional efforts as brand marketing, sales conference packages and giveaways.
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