Tom Miller to Speak at NYIRR’s 2008 Brand Engagement Conference
With its focus on Brands and People Performance, the New York Incentive, Rewards & Recognition Show, scheduled for May 7-8. 2008 in New York City, is delivering what major brands have sought for years: a boutique-style conference and expo focusing on how brands can help organizations meet their people objectives, and how people can power brands.
Tom Miller, President of The Miller Company, will present “Linking Employee Recognition to Brand Success.” Employee recognition is turning into a strategic tool. A stream of contemporary research continues to support the fact that the greatest driver of customer loyalty is employee engagement. Employees that “get” what their company exists to do – the Brand Promise – and then communicate that promise in a compelling way are winning business for their company. The “value chain” that drives this end result runs from the creation of the brand promise through employees and out to the market place.
In this seminar, Tom will explore the components of the Employee Engagement value chain and link each of them to recognition strategy. He will discuss how employee recognition can reinforce a corporate brand and why that is so important. Tom will also explain the importance of recognition strategy – how to create a systemic strategy, the common components of a strategy, the resources available to support a recognition and reward system and the economics involved.
For a complete education schedule and list of exhibitors, as well as information on how to register for this year’s show, go to www.nyirr.com.
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