Unlike most assets, human capital actually appreciates in value over time. In his book The Loyalty Effect, Reichheld notes that "long-term employees learn on the job how to reduce costs and improve quality, which further enriches the customer value proposition and generates superior productivity." Knowing this, savvy companies invest their time and resources to retain top people by recognizing their performance and loyalty.
The Miller Company believes the most effective tenure recognition programs are centered on a message rather than an item. A well-run recognition program will connect people to your vision, align with your culture and brand message, reinforce desired behaviors, and help your employees know they're valued within your company.